Prioritise commercial opportunities
Combine customer demand with product margin, inventory and conversion evidence.
Online retailer marketing / UK
Connect acquisition, merchandising and retention.
Retail acquisition is affected by the catalogue, merchandising, availability, margin and customer experience. Media buying works better when those factors are visible in the decision rather than left outside the advertising account.
A joined-up route from customer demand to product discovery, purchase and repeat value.
Where acquisition breaks
The problems worth fixing first.
01Campaigns treat every product equally
02Landing pages are selected without purchase intent
03Creative is disconnected from merchandising
04Attribution sources disagree
05Retention data never changes acquisition decisions
The approach
Build the route to a valuable customer.
Match campaign to destination
Send traffic to the product, collection or focused landing page that best continues the promise.
Reconcile the outcome
Use platform, analytics, store and email evidence together to guide the next decision.
What the work can include
The pieces needed to make it work.
01Paid acquisition strategy
02Creative and offer testing
03Collection and landing-page CRO
04Tracking and attribution review
05Email retention strategy
06Commercial performance analysis
Questions
What businesses usually want to know.
Do you work with multi-product catalogues?
Yes. The structure should reflect how customers shop, which products have commercial priority and how much conversion data the account can support.
Can you improve collection pages?
Yes. Collection hierarchy, product discovery, filters, proof and message continuity can all affect the value of paid and organic traffic.
How do you report retailer performance?
Platform metrics are combined with store outcomes and the commercial context available, such as margin, new-customer mix, stock and repeat behaviour.
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