Google & Meta Ads
Paid acquisition built around the channel, customer and economics of the business, from high-intent Google Search to scalable Meta campaigns.
MAC DIGITAL STUDIOWEB, SEARCH & ACQUISITION
Book a callWebsites, search and customer acquisition
Turn online demand into real customers.
Mac Digital Studio connects paid advertising, SEO, landing pages and conversion tracking into one acquisition system. Built around your customers, your economics and the channels most likely to drive profitable growth.
01 / THE WORK
Marketing works better when the parts are built together.
A campaign cannot rescue an unclear offer. A strong website cannot create demand on its own. The work connects the full journey from demand and attention through to a qualified enquiry or purchase. Built for service businesses and ecommerce brands focused on measurable customer acquisition.
SEO and organic growth
Technical foundations, commercial pages and useful content designed around what prospective customers search for.
Websites and landing pages
Fast, focused customer journeys that match the campaign message and make the next step clear.
Tracking and optimisation
Conversion tracking, performance analysis and ongoing decisions based on enquiries, purchases, customers and revenue.
02 / SELECTED RESULTS
Measurable customer acquisition in practice.
ECOMMERCE / UK
PAIRFECT
£81k attributed purchase value from £10.8k Meta spend in 30 days.
Meta campaign strategy, creative testing, budget allocation, ongoing optimisation and scaling generated 369 reported purchases at a £29.26 cost per purchase and 7.53x reported ROAS.
VEHICLE RECOVERY / GLASGOW
SP Rapid
Recovery
From 1-2 leads per week to 20+ leads per week.
A combined paid and organic strategy improved search visibility, strengthened the website journey and generated consistent enquiries.
EXTERIOR CLEANING / GLASGOW
Premium Power
Washing
Top-three Google Maps visibility without relying on paid ads.
A search-ready website, Google Business Profile work and consistent review growth created a strong local organic position.
BUILDING / MANCHESTER
Apex
Building
From relying on referrals to generating 10-15 qualified enquiries per month.
A new search-focused website, dedicated service pages and local SEO created a consistent route for customers to discover the business and make contact.
VEHICLE RECOVERY / DUNDEE
Shift Breakdown
Recovery
From inconsistent enquiries to 15-20 qualified leads per month.
A clearer website structure, targeted service pages and locally focused search campaigns created a more reliable route from Google search to customer enquiry.
03 / THE APPROACH
Start with the economics. Build from evidence.
There are no guaranteed lead numbers before the market, click costs, conversion journey and customer value are understood. The first job is to make those variables visible.
Understand the commercial problem
Clarify the offer, customer, value and point where acquisition currently breaks down.
Build the route to customer
Connect demand, campaign messaging, landing experience and accurate measurement.
Launch, learn and improve
Use real campaign performance, customer behaviour and commercial feedback to improve what happens next.
MAC DIGITAL STUDIOWEB, SEARCH & ACQUISITION
SCOTLAND
UK-WIDE WORK
04 / WHO YOU WORK WITH
Direct access to the person doing the work.
I run Mac Digital Studio as a hands-on partner for businesses that need clearer marketing, better acquisition and a website that supports the commercial goal. There are no account managers or agency layers between the conversation and the implementation.
START WITH A CONVERSATION
Tell me what you are trying to grow.
We can look at the offer, current acquisition and where the next useful improvement sits.