Prioritise profitable services
Start with the jobs, geography and capacity the business actually wants more of.
Google Ads for trades / UK
Put your trade business in front of customers already searching.
Trade campaigns work best when the search, advert and page refer to the same job. A generic campaign covering every service can spend quickly while giving the business little idea which enquiries are worth pursuing.
A controlled paid-search route into the trade services that matter, with less reliance on inflated platform lead counts.
Where acquisition breaks
The problems worth fixing first.
01Every trade service sits in one ad group
02DIY and employment searches consume budget
03Traffic lands on a generic homepage
04Leads are counted without job type or value
05The campaign expands beyond the real service area
The approach
Build the route to a valuable customer.
Control the search language
Build focused themes, negatives and adverts around real customer intent.
Connect leads to outcomes
Record service, qualification, quote and won value so spend can be judged commercially.
What the work can include
The pieces needed to make it work.
01Trade search-demand review
02Campaign and keyword structure
03Negative-keyword management
04Service-specific advert copy
05Landing-page recommendations
06Lead and job feedback process
Questions
What businesses usually want to know.
Which trades suit Google Ads?
Trades with clear search demand, useful job value, a defined service area and the ability to respond promptly are usually the strongest fit.
Can we advertise only selected services?
Yes. Starting with the best-margin or best-capacity services often produces a clearer test than advertising everything at once.
How do you reduce poor-quality enquiries?
Tighter search themes, negative keywords, accurate location settings, relevant pages and CRM feedback all help. No setup removes every poor-fit lead.
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